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2024 Under Armour "Future 50" Camp
Special Events
Social Strategy, Marketing Activation, and Execution
The annual Under Armour "Future 50" football camp normally hosts the top 50 high school juniors in the country at every position each summer. With the increased demand for flag football and the inclusion of women playing the game, this year's event featured 7-on-7 flag football competitions for both genders, and double the amount of athletes. In conjunction with marketing partners, the goal was to heighten the experience of inclusivity and a backyard feel in football. I led the social strategy and execution, which featured MVP prizes for competition winners and NFL athlete integration. Below are social posts from the event on @uafootball Instagram and @UnderArmour TikTok accounts.
Key stats/takeaways: On Instagram, the highest performing post featured UA football coach and influencer, Brandon Bing. An unscripted video of him coaching up a defensive back gained 185K plays and 15K organic likes.
